Hi, I’m Marc!
I'm a senior creative copywriter from Barcelona with an endless sense of humor, lots of ideas (both good and bad) and a short stature.
During my 10+ years of experience I've had the privilege of collaborating with some amazing clients across leading agencies in Spain and the United States, creating some internationally awarded campaigns in both the American and European markets.
Since September 2020 I became FREE-lance, when a 50-year-old wearing a cap fired me from an agency and told me it was because of my English. OK, I get the English thing, but wearing a cap at 50?
I've worked with agencies like LOLA MullenLowe, BBDO, Ogilvy, K1000, LERMA and BeautifulBeast for clients like The Home Depot USA, Colon Cancer Coalition, La Marató TV3, Nestlé, Amazon, Mastercard, Barcelona Metro or Generalitat de Catalunya among many others, and my work has been recognized in some of the most important advertising festivals such as Cannes Lions, The One Show or the American Advertising Awards.
Someone once even thought it was a good idea to interview me in ADWEEK and PRODU.COM. They never called me back.
I’ve studied a ton of things, most of them useless, like a Bachelor's degree in Advertising and Public Relations, another in Spanish Philology and Literature, a Master's degree in Marketing Innovation & Strategy, and three postgraduate courses in Advertising Creativity, Community Management, and Creative Writing. And, although in this advertising world nobody cares about degrees, my mom and I do.
And last but not least: I'm a punk-rocker. I played the bass for 17 years in a small punk-rock band called Extracto de Lúpulo (take a look HERE!) and I was the co-founder of a rock festival in Spain called PintorRock. I left it all but I'm still into music handling communications for the punk rock band Segismundo Toxicómano. If you scroll all the way to the bottom of this page, you'll find a video of me playing the bass with them at the festival.
AWARDS
Cannes Lions. Shortlist. Health&Wellness. Fundraising&Advocacy.
The One Show. Merit Award. Health&Wellness. Branded content.
The One Show. Merit Award. Social Media.
American Advertising Awards. Special Judges Award.
American Advertising Awards. Gold. Integrated.
American Advertising Awards. Gold. Social Media.
American Advertising Awards. Gold. Interactive.
American Marketing Association (Dallas/Fort Worth). Campaign of the year.
Association of National Advertisers (USA). Socially Responsible.
Club de Creativos. Bronze. Innovation.
Club de Creativos. Annual 2023. Strategy. Disruption.
Club de Creativos. Annual 2023. Content. Awareness.
Club de Creativos. Annual 2023. Ideas. Non profit.
Premios Efkcia. Silver. Disruptive & original Strategy.
American Advertising Awards. District 10. Gold. Interactive.
American Advertising Awards. District 10. Gold. Integrated.
American Advertising Awards. District 10. Gold. Social Media.
American Advertising Awards. District 10. Best of show. Integrated.
American Advertising Awards. District 10. Special Judges Award. Social Media.
American Advertising Awards. Dallas. Best of show.
American Advertising Awards. Dallas. Audio/Radio Advertising. Silver.
American Advertising Awards. Dallas. Audio/Radio Advertising. Silver.
American Advertising Awards. Dallas. Online Film. Honorable Mention.
FIAP. Gold. Social Content.
FIAP. Silver. Health.
FIAP. Bronze. Creative Effectiveness: public good.
FIAP. Bronze. Social Media.
FIAP. Bronze. Radio: public good.
FIAP. Bronze. Production: low cost.
El Sol Festival. Silver. Social Media.
El Sol Festival. Bronze. Digital and Mobile.
El Sol Festival. Shortlist. Branded Content.
El Ojo de Iberoamérica. Bronze. Public good in Social Media.
El Ojo de Iberoamérica. 2nd Best idea in the country: United States.
Radio Mercury Awards. Creative radio spot for a cause.
New York Festivals. Silver. Digital/Mobile.
New York Festivals. Bronze. Small budget/Big Idea.
New York Festivals. 2x Finalist. Healthcare and Work with purpose.
Hispanic Marketing Council. Gold. Strategic Excellence Awards. Creative Ingenuity.
Hispanic Marketing Council. Silver. Strategic Excellence Awards. Pro bono.
LUUM Awards. Gold. Effectiveness. Health&Wellness.
LUUM Awards. Gold. Internet/Social Media. Health&Wellness.
LUUM Awards. Silver. Radio. Health&Wellness.
Clio Awards. Shortlist. Audio. Public Service.
New York Festivals Health Awards. 3x Shortlist. H&W: SM, PR, Radio.
The One Show. 5x Shortlist: Effectiveness, Cultural Driver, H&W SM, SM Real-time, H&W Integrated.
Saniss Awards. Gold. Effectiveness.
Saniss Awards. Gold. Social Media.
Saniss Awards. Bronze. Health. Film.
Cresta Awards. Bronze. Healthcare. Public Awareness.
Cresta Awards. Bronze. Effectiveness.
Premis Impacte. Gold. Idea.
Premis Impacte. Gold. Media Strategy.
Premis Impacte. Bronze. Production.
FePI Festival. Grand Prix. Digital.
FePI Festival. Grand Prix. Integrated.
FePI Festival. Gold. Digital. Social video.
FePI Festival. Gold. Creative data.
FePI Festival. Gold. Strategy. Public good.
FePI Festival. Gold. Integrated campaigns.
FePI Festival. Gold. PR.
FePI Festival. Silver. Effectiveness communication.
FePI Festival. Silver. Radio & sound production.
XXXII Short Story Awards. UNED. Finalist.
Smile Festival. Best advertising campaign. Young talent.
Smile Festival. Best web campaign. Young talent.
Look, mum, that's me playing the bass in front of 10,000 people.